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Mobile Wireless Applications and Text Marketing
Some of the key elements that make mobile marketing campaigns successful are:
- The ubiquitous nature of the cell phone. There are more than four times as many mobile phones sold as PCs, and more than 80% of the U.S. population owns one.
- Mobile programs can be easily tied into an overall media plan and integrated alongside traditional media to make existing campaigns more effective.
- Customer response is typically instantaneous, since many people always carry mobile phones with them.
- The direct-response element of mobile campaigns is trackable, contrary to some reports. With more than 80% mobile phone penetration in the U.S. alone, brand marketers are finally beginning to recognize the true value that this so-called "experimental" medium delivers.